Web• 2025

Veloce: Headless Commerce Platform

Re-engineered a high-traffic luxury fashion store into a lightning-fast headless storefront using Next.js and Shopify Storefront API.

+42%

Conversion Lift

98/100

Lighthouse Score

1.2s

Page Load Time

Project Overview

Veloce Fashion suffered high cart abandonment due to mobile load times exceeding 6 seconds on a legacy monolithic platform. We migrated them to a modern headless architecture built for extreme speed and rich brand storytelling.

The Challenge

Preserving existing search engine rankings, supporting localized multi-currency checkouts, and synchronizing inventory levels in real-time across international fulfillment centers.

Our Solution

We built a Next.js storefront deployed to Vercel's global Edge network, powered by GraphQL queries to Shopify's Storefront API. Using incremental static regeneration (ISR), product pages load instantly while maintaining up-to-second stock accuracy.

Key Features & Capabilities

Instantaneous page transitions & optimistic cart updates

Localized multi-currency checkout with geo-ip automatic detection

Rich editorial visual lookbook with inline product tag popovers

Automated SEO structured data for products, reviews, and availability

Engineering & Architecture Highlights

Edge-side caching via Vercel Edge Middleware for instant global response
Incremental Static Regeneration (ISR) updating static pages on data changes
GraphQL query batching preventing N+1 API fetching bottlenecks

The Impact & Results

Boosted Google Lighthouse performance score to 98/100, achieved a 42% lift in checkout conversion, and cut average page load times to under 1.2 seconds globally.

"Our conversion rate jumped 42% in the first month post-launch. The speed and fluidity of the storefront exceeded all our expectations."

Elena Rostova

Brand Director, Veloce Fashion Ltd